Nucleus Vision Overview
Nucleus Vision is an end-to-end technology solution that captures and provides previously unaccessed data to retailers and other ‘brick and mortar’ businesses through its proprietary blockchain and real time sensor technology. Our proprietary IoT sensor technology doesn’t depend on any RFID, WiFi Bluetooth, or even facial recognition technologies to operate.
Nucleus Vision is an end-to-end technology solution that captures and provides previously unaccessed data to retailers and other ‘brick and mortar’ businesses through its proprietary blockchain and real time sensor technology. Our proprietary IoT sensor technology doesn’t depend on any RFID, WiFi Bluetooth, or even facial recognition technologies to operate.
Our
intention is to bridge the gap between the online and offline retail
world. Other hand, the Nucleus Vision platform has applications in
various markets.
Roadmap
The following areas represent promising markets where Nucleus Vision can be applied and add value:
Nucleus Vision Retail
Nucleus Vision has built the world’s first IOT based contactless
identification system (over blockchain) while building the largest
universal loyalty program using crypto-currency. For retailers, it
provides insights into customer behavior that were not previously
possible. We desire to seamlessly connect the on and offline world and
to enhance the retail shopping experience.
Nucleus Vision shifts the power of data monetization to the customers
themselves, enabling them to take full control of their own data, and
the power to monetize it. The nCash token will be the currency for this
data exchange, to remunerate data providers and to reward customers for
sharing their data. This is decentralization in its truest and strongest
form.
Nucleus Vision Security
IoT solutions will become a huge opportunity in the coming years. As it
stands, the industry is severely lacking a comprehensive and intelligent
solution that is also cognizant of privacy and it is primed to tackle
this problem. Nucleus Vision will enable an ecosystem of secure,
trustless, independent and permission-less exchange of data over
blockchain, to help make the world a safer place for everyone.
A Smart Nucleus Vision Powered World
The Internet
of Things (IoT) is already present in many places and devices. In the
process, it is bringing companies closer to their customers than they
have ever been before. We’re sure that the Nucleus Vision platform has
massive applications for smart communities/smart cities, agriculture,
transportation, healthcare, and home monitoring.
Strengths and Advantages
Nucleus
Vision has invested three years in technology research and development,
to build a patent-pending sensor technology that overcomes all the
drawbacks of existing retail technologies such as Bluetooth or Wi-Fi
beacons, to identify in real-time any person walking in the proximity of
a Nucleus Vision ION sensor. Following are some advantages:
- No app required
- No barriers to adoption
- No Wi-Fi, Bluetooth, GPS required
- Works with all smartphones & Feature phones
- Provides anonymous intelligence
PROCESS FLOW (STEP-BY-STEP)
This is a recommended retail use scenario down into steps. A detailed description is as follows (18 steps):
l.Customer walks into a store
2.The customer’s phone ID is recognized by an ION senso
3.The ION sensor sends the customer’s phone ID to Nucleus Vision
4.Nucleus
Vision sends a text message (or push notification through a pre-install
partner app), to the customer offering nCash [for opting into the
store’s reward program]
5.If the customer opts in, nCash is credited to his or her account (nCash can be moved to an ERC20 compliant wallet)
6.Nucleus Vision securely transfers this customer identification to the retailer over blockchain
7.Retailer
maps the customer with its core system and identifies new data that can
be offered by Nucleus Vision’ blockchain network
8.If
the Retailer has no previous shopping history on this customer, the
Retailer’s system automatically requests for data from Nucleus Vision’s
extended partner ecosystem, which is sent to other retailers and
participants in the network. An incentive denominated in nCash is
provided for the network participant(s) that share information.
9.Network
partners set pre-defined rules to share customer data amongst friendly,
non-competing entities and share the requested customer data points, if
approved
10.If
the network partners accept the request they further rout the
authorization to the customer for sharing data through blockchain before
actually sharing the data. Network partners also attach some nCash as
an incentive for the user to share data.
11.Customer receives the request for sharing their data across the retail partner network
12.Customer
authorizes the request and receives nCash as incentive for authorizing,
and will
receive a portion of the nCash transferred each time their
data is exchanged on the Nucleus Vision retail network
13.If
the customer authorised the data sharing the blockchain enriches the
respective parameter values to retailer’s smart Nucleus Vision
intelligence system
14.Based
on the customer’s data, a unique score is generated by Nucleus Vision’
Neuron technology. This score represents the customer’s value to the
retailer based on his or her purchase history, spending habits and other
factors
15.The
retailer may decide to offer nCash tokens to the customer based on his
or her score. Retailers will be able to make decisions in real time
within three different contexts:
a) Upon entering the store (to incentivize-more visits)
b) Browsing around the store (to incentivize in-store conversion)
c) At the time of checkout (to increase retention and loyalty)
16.The nCash
tokens also act as a universal loyalty program, where customers can use
nCash as loyalty reward points across any retail partners on the
Nucleus Vision network
17.Customers
can cash out their nCash tokens on crypto exchanges for cash, or choose
to utilize them as loyalty reward points anywhere on the Nucleus Vision
ecosystem
18.Customers
can optionally opt out of an enhanced & personalized shopping
experience, as well as the right to earn nCash tokens, and their data
will not be shared with any of the Nucleus Vision retail partners
Technology Overview
Nucleus
Vision is composed of several technology layers, which together power
our next generation platform. Nucleus Vision technology is a function of
four primary components: ION, ORBIT, NEURON & nCASH
ION Sensor: Proprietary Sensor Technology
Nucleus
Vision’s proprietary sensor network, the ION Network, can uniquely
identify and sense temperature, pressure, motion, acceleration and sound
within the vicinity of the sensor. ION sensors enable retailers to
capture new data on brick-and-mortar customers.
Orbit Blockchain: Authorization and Data
Nucleus
Vision’s blockchain platform, Orbit, is the foundation over which
customer identities, customer data and the nCash tokens flow accurately
and securely between all involved parties and systems.
Neuron Layer
The
Nucleus Vision Neuron intelligence platform is state-of-the-art
analytics engine that leverages the strength of deep learning,
blockchain and IoT.
nCash: Token-Based Payments
nCash
is the decentralized cryptocurrency of the Nucleus Vision ecosystem,
which is used for various transactions across Nucleus Vision. nCash
serves two primary purposes:
-It is the backbone of the Nucleus Vision Universal Loyalty Program (retailer rewards system).
-It is used to enable the transfer of data from one party to another.
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