The
second app that characterizes the ACA Network is the “ACA-EX”, or the
Automated Matching Advertising Exchange. This app is made to match
advertisement banners and advertising media. Let’s have a look at how it
actually works.
The
main characteristic is that everything is conducted in real-time with
the best match based on the advertisers’ budget, requirements, type of
advertising media and evaluation score.This exchange is made to mainly
support the following advertisements: banner ad, full-size ad, video ad,
native ad, and search ad. Also, the exchange designates the exposure
method:
CPI (Cost per Install)
CPM (Cost per mile)
CPA (Cost per action)
CPP (Cost per period)
Therefore, it can be said that there are two types of markets:
Exchange for Automatic Ad Serving
An
exchange for a specific advertisement slot is automatically contracted
according to preset purchase conditions and prices as long as the budget
is exhausted or the advertiser stops the advertisement.
Exchange for Reserved Ad Serving
An
exchange where a specific advertisement slot is contracted only for a
specific time period or budget. The advertiser may terminate the ad
serving, in which case the cost for the suspended period will not be
refunded.
Associative and non-associative categories
In
order to effectively arrange the advertisements, each advertisement and
advertisement slot has its category of advertising product/advertising
media, which can be classified into an associative category and a
non-associative category depending on the correlation with other
categories. In other words, in one category, the associative category
and the non-associative category are asymmetrically connected.
Advertisers and advertising media can choose whether to include or
exclude the associative and non-associative categories in the matching
process.
Expression category
An
expression category is made to allow the advertisers and advertising
media to express the characteristics of an advertisement and
advertisement slot in their own way. It has both associative and
non-associative categories and are matched based on the format of the ad
and genre of the content.
After
the ad serving is terminated, the performance of the advertisement goes
through a final calculation and it will be added to the score for
evaluating the efficiency of the advertisement slot.
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paper, road map and meet our team. Please check the link below and
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