This projection is not surprising, however, as nowadays using social media for making a purchase decision is nothing out of the ordinary.
🔘 Why?
1. It’s convenient — as a rule, you can always find not only the full characteristics of a product, but its photos as well as reviews and comments about it. Besides, social media is convenient when getting support from the seller — the response is near instant.
2. It saves time — nowadays one may not find an entire day to dedicate to shopping. Social media serve as a great alternative to traditional shopping that you can do from the comfort of your home or workplace.
3. It’s great value — price on products offered through social media is often a notch lower than the price of similar goods in traditional stores. Today the dominating social media where brands interact with opinion leaders and consumers the most are Instagram, Facebook, YouTube, Twitter and Pinterest. However, despite their tangible influence on consumers’ decision-making, none of the above platforms have a full-fledged commercial mechanism integrated into them which is very inconvenient to all of the social media users.
The main objective we aimed for when developing the ME Token is to create a cryptocurrency that would be able to serve as a stimulus to build the relationship between opinion leaders, consumers and marketplaces.
In simple terms, ME token will serve as a reward for participating, contributing content, purchasing and doing other activities our users will do on our fashion-industry-oriented e-platform Style.me
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