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commentary has taken on a life of its own. What’s more, content
monetization has never held greater appeal for those looking to cash in.
Though this may seem attractive at first glance, the world of content
monetization has never been more corrupt and cut throat than the present
time. From fitness gurus to foodies, political figures to the average
zanny character next door, content is being published on every available
channel out there. The industry follows a linear way of thinking: find a
dedicated audience and capitalize on their feedback through any means
possible. That makes sense, right? Hold that thought.
With
each passing day, users generate up to 2.5 quintillion bytes of
data…that is 2,500,000,000,000,000,000/day; and most of the content has
been uploaded within the last 2 years alone! It is growing so rapidly
that millions of blog posts are uploaded every single day.
Domo.com also mentioned the following stats:
● Since 2013, tweets have increased to over 455,000 per minute in 2017
● Instagram users upload 46,740 photos every minute
● Facebook posts have increased to around 2.5 to 3 million posts per minute in 2016.
● Over 3.6 million Google searches are done every minute of every day.
Why are we mentioning these statistics?
According
to eMarketer, Google and Facebook currently hold the monopoly where
advertising revenue is concerned. These companies take $.60 out of every
$1 generated, and it has been estimated that by 2019, Google will
control up to 80% of the total search ad business, or $36.6 billion
while Facebook will control up to 43.7%, or $23.9 billion of the display
market business. And that’s not the worst of it.
Both
Google and Facebook are extremely powerful companies equivalent to
puppet masters of the advertising world — they control what we see
thereby ensuring omnipresence.
Why is this important?
One
of the greatest benefits of brands collaborating with content creators
is the sharing of an honest, unbiased view where consumers hopefully
gain insight into the topic at hand rather than endure a brainwashing
session…
The question: Does this translate fairly if the income generated is mostly one-sided?
Let’s
face it — money is the greatest tool when it comes to content the
average user is exposed to, and by the same token, one is definitely
penalized where there is a lack thereof.
When it comes to transparency and equal opportunity, Joint believes that everyone should be able to benefit from revenue generated through various media.
Joint — Blockchain Economy for Online Publishers
From
commenter to publisher, Joint is built to promote simplicity and
transparency in its operating structure, ensuring equality all around.
Publishers
and advertisers can access detailed information down to a single ad
placement through blockchain’s secure database, and Joint’s unique model
emphasizes the importance of the community itself by rewarding
commenters for their valuable contribution.
This
system will allows publishers to gain a loyal following that work
cohesively to maintain a high-quality environment, and at the same time,
commenters gain access to exclusive content through tokens earned on
the network.
Joint’s platform has provided solutions and benefits in the following way:
●
Joint Ventures brings a much-needed change to the current digital
content landscape. It aims for creating an economy that rewards every
participant of the network, including publishers, authors, commenters,
moderators, and advertisers while minimizing third-party commissions.
●
Publishers will be able to benefit from the all interest garnered
through their content, whereas advertisers will take advantage of
blockchain to reach their detailed cost reports.
●
Commenters add a vital presence to published content by increasing
engagement, positively affecting websites in terms of SEO as Google
regards user generated content highly valuable. They are sharing items
they find relevant, yet they are not awarded with respect to their
contributions.
Internet
is growing, so is the content economy and middlemen’s share. Joint is
here to take advantage of blockchain to build up a transparent and
fairly rewarded content ecosystem.
Here are some other useful links related with our project;
ICO Website > https://jointventures.io
Our First Product > https://jointcomments.com
Whitepaper > https://jointventures.io/wp.pdf
Executive Summary > https://storage.googleapis.com/jointfiles/Joint_Executive_Summary.pdf
BitcoinTalk ANN > https://bitcointalk.org/index.php?topic=2940988.msg31847548#msg31847548
Twitter > https://twitter.com/jointventuresio
Telegram Channel > https://t.me/jointventures
Bitcointalk profile: redtrust
Ethereum Address :0x96b34E3c398b1044430c329032457a3fC064cd46
Ethereum Address :0x96b34E3c398b1044430c329032457a3fC064cd46
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